Software Valentine’s Day

Challenge:
Come up with a Valentine's Day campaign that highlighted Software's personalised approach to skincare.

Insight:
Finding the right skincare can feel a lot like dating. After all, Software is all about helping people find their perfect match.

Solution: 
Using the language of love, dating and relationships, we positioned Software as the skincare match worth falling for. The campaign platform centred around the idea of Falling Back In Love With Your Skin, and celebrated the brand's personalised formulas, dermatologist support and proven results through a playful Valentine's Day lens.