Challenge:
Refresh Ovarian Cancer Research Foundation's (OCRF's) Gift in Wills program with a more distinctive identity that inspires long-term support and reflects the hope at the heart of legacy giving.

Insight:
For many OCRF supporters, ovarian cancer isn't just a cause they care about. It's a disease that has changed the course of their lives. Leaving a gift in their Will is a way to help change outcomes for future generations and bring us closer to a future free from ovarian cancer.

Solution:
Our Inner Circle reimagines OCRF's Gift in Wills program as a community united by hope for a future free from ovarian cancer. The new identity recognises the extraordinary generosity of legacy supporters, celebrating their decision to help shape a future where fewer families experience the devastating impact of the disease.