Kin International Women’s Day
Challenge:
Create an International Women's Day campaign for Kin (a women’s reproductive healthcare brand) that delivered meaningful action, not just a single day of awareness.
Insight:
For millions of girls and women, period poverty remains a barrier to education, employment and equality. Through Kin's partnership with The Cova Project, we discovered that just $7 could provide a menstrual cup to someone in need.
Solution:
To celebrate International Women's Day, Kin donated $7 from every purchase throughout March. By taking control of your own health, you could help another girl or woman do the same.
Under the campaign platform On Our Own Terms. Period, every purchase helped support greater menstrual health, safety and opportunity for people experiencing period poverty.
Promotional Video, Landing Page & Socials
Impact:
The campaign raised $37,969, helping provide approximately 5,424 menstrual cups to girls and women across Liberia, Uganda and Malawi.
Role:
Concept Development, Campaign Messaging, Copywriting, Pre-Production & Post-Production Support, Shoot Director
Channels:
Video, Social, PR, Landing Page, EDM, Print, TikTok