Kin We Talk?
Challenge:
Help Kin cut through the overwhelming volume of reproductive health information online and create a trusted space where women could access expert advice.
Insight:
People don't just want more information. They want reliable answers to the specific, personal and often taboo questions they don't feel comfortable asking elsewhere.
Solution:
We created Kin We Talk?, a community-driven Q&A forum where no topic was too niche, too confronting or too awkward. By connecting the Kin community directly with healthcare professionals, the platform provided trusted advice across fertility, contraception, pregnancy, postpartum and more.
Manifesto:
Birth control can be hard. Conceiving can be hard. Pregnancy can be hard. Postpartum can be hard. Fertility, as a whole, is hard. And trying to find the right answers to all of your reproductive health questions? Well, that's damn near impossible.
At Kin, we don't just acknowledge this, we're aiming to solve it.
Because you deserve a space where you feel supported and safe. Where you're free to ask the nitty gritty questions you want answered, without fear of judgement or stigma.
Introducing Kin We Talk? A Q&A forum where no topic is too niche, too confronting, too gross or too unusual.
Impact:
- 260 women surveyed
- 3 medical experts recruited
- 50+ questions answered across contraception, fertility, postpartum, pregnancy, conception, menstruation and more
Role:
Campaign Strategy, Concept Development, Campaign Messaging, Copywriting, Art Direction Support
Channels:
Landing Page, Paid Social, Organic Social, EDM