Challenge:
Develop a digital campaign that raised stroke awareness by helping people recognise the warning signs while introducing new audiences to Hunter Medical Research Institute’s (HMRI’s) life-saving medical research.

Insight:
Every minute counts during a stroke, yet many people don't know how to recognise the warning signs until it's too late.

Solution:
We created a two-step digital campaign centred on stroke awareness, using practical resources including a stroke awareness quiz, downloadable guide and F.A.S.T. fridge magnet to help people recognise the warning signs and act quickly. These touch points then fed into a tailored eDM journey, building trust in HMRI's work before introducing opportunities to support its research.